To Email or not to Email? That is The Question.

confused-faceWell, here we are; 1.5 years away from the first decade of the new millennium.  It doesn’t take a genius to figure out what’s dominated the world during this decade.  Of course it’s none other than our BFF, the http://www.  Dare I get specific?  Okay, you asked for it….email.  There, I said it.  Email.  It’s the one thing that makes us cringe and smile simultaneously.  Many (like myself) can’t imagine life without it.  However, most baby boomers are just now getting used to it, and some wish they didn’t have it.  Needless to say, hate it or love it; email is here to stay.

Why hate it?  One word:  spam.  We often find ourselves spending time setting junk filters, blocking email addresses, or hitting the delete button that it truly becomes quite agitating.  We also hate it because our “friends” inundate us with useless forwards; some, even threatening, “Send to your friends OR ELSE.”  (Yikes!)  Yet, we still email.  Why?  Because it’s the best way to communicate since Alexander Graham Bell invented the telephone.  It’s quick, simple, universal, searchable, manageable and FREE.

If you’ve got a message that you want to get out without incurring various costs of print, send it in an email.  Though it isn’t a science, it is in fact measurable.  With email, you can tell who actually read your message, whereas in print, it takes a bit more digging.  I could go on forever, but the overall factor is that there are far better variables of email that outweigh any spam or evil forward any day.  It’s as simple as that.

So, to email or not to email? I’m sure you know the answer.