Shorter Is Better

Anne Holland of MarketingSherpa says shorter email Subject Lines are the trend and that Sherpa’s testing indicates shorter is better.

We agree. We’ve been using two- and three-word Subject Lines for some time now with satisfying results. We believe it’s not just white space or the element of the unusual, but the brevity itself and leaving something to be desired.

Subject Lines, in our view, are not wholly the same as headlines. After all, you do not see the Subject Line sitting atop the article. It’s there in the inbox. You don’t see the article until you click. So, you want the recipient to click to see more.