LeadLife Bundles Services with Marketing

LeadLife Bundles Services with Marketing Automation >http://bit.ly/rTI899

Whitepaper – Changing Expectations: The

Whitepaper – Changing Expectations: The Future of Lead Management http://bit.ly/AASSCz

Do you face issues including resource co

Do you face issues including resource constraints, shrinking budgets, limitation of time and lack of content – http://ow.ly/8Khfd

LeadLife helps B2B co improve process/bo

LeadLife helps B2B co improve process/boost engagement from an average of
2% to 15%+ with automated nurturing campaign http://bit.ly/wOrE9Z

LeadLife helps IT consulting firm build

LeadLife helps IT consulting firm build lead management program improving results by more than 100%. http://bit.ly/zxwVCO

The Importance of Tracking Leads

tracksTracking metrics throughout the lead lifecycle is important to most companies, and it is especially trying for those with long sales cycles. Having to wait 12-18 months before revenue is generated to learn which, if any, of your marketing campaigns are working can be a long time. Not to mention the process is further complicated by the fact that rarely does one campaign take full responsibility for moving a lead along the cycle it’s often a combined effort of multiple marketing touches.

Tracking lead interaction through all campaigns is critical. What are the important milestones in between that showed lead movement? Yes, there are milestones or key metrics that you can measure to determine the likelihood of campaign success long before revenue hits. These metrics give insight into how well marketing tactics are going, and whether adjustments need to be made to the campaign.

Automate Your Process

automateLead management systems can help marketers increase the productivity of their lead generation programs by automating many processes, while also providing tools for tracking and measuring campaign effectiveness. By implementing lead management systems, marketers can gain huge efficiencies through things like automated landing page creation and lead scoring that identify those leads that are ready to be sent to sales. Such systems also provide automated nurturing processes that can help to develop leads into “sales-ready” prospects over time.

To explain more fully, inquiries or suspects that have not yet entered the buy cycle would be a waste of costly sales resources and would not be welcoming of a salesperson’s phone call. Today’s lead management systems enable marketers to more easily discern when leads are ready to be passed to sales and which leads can benefit from automated nurturing activities such as drip marketing until they are ripe to be worked by sales. This increases the likelihood of leads transforming into closed sales for greater revenue performance.